Bearily Bear | Promotional Proof of Concept
Media Production
About The Project
Miral Sattar is a mother of three wonderful children (then two), and the visionary behind Bearily Bear, a heartfelt brand rooted in care and creativity. Our connection came through Adem Tesfaye, her fitness instructor and a past collaborator of mine. Adem shared my information, and Miral reached out to discuss producing a crowdfunding campaign video for her brand. She also hoped for some family portraits to round out the project. I happily assured her I could support both.
Achievements
In a half dozen visits, I got to know the Sattar family intimately. Miral had a clear vision for the campaign’s interview components and enlisted the help of her supportive neighbors, whose children eagerly joined the project. I coordinated these elements into a polished production that captured Bearily Bear’s ethos and charm. Together, we produced a concept video—watermarked for now, as the product remains in its prototype phase—offering a glimpse into this delightful collaboration.
I cherished the opportunity to experience the warmth of the Sattar household and document moments of joy with her family. When the time is right, I look forward to revisiting and building on our work to bring Bearily Bear’s next chapter to life. If you’d like to discuss a similar project, please reach out to solutions@upbound.media.
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