In The Eyes Music Video — Adem Tesfaye
Media Production
About The Project
Adem Tesfaye approached me to produce a music video for his single, In The Eyes—an uplifting piece prompting critical reflection and hope.
Amid the hospitalization of a loved one and the imminent hardware failure of my post-production rig, Upbound Solutions produced the video to help share the joy and impact of Adem’s single with all who listen.
I had heard a live rendition of the track, and while not much compares to a live acoustic set from an artist—especially Adem—I believe we captured the essence of his message. You can see the results for yourself.
Adem suggested a spot near Queens, New York, off the 7 train line, where he liked the look and feel. A few weeks later, I met him and a friend there, and we spent hours capturing sequences in line with the theme Adem shared with me over the phone. To enhance the video’s message, I recruited a handful of friends to provide additional footage. At the time, my father’s health was declining, but despite technical and personal challenges, we completed the shots and mastered the final video, now published on Adem’s YouTube page.
Throughout the frames, I aimed to capture fleeting moments of joy in a busy world. Faces of possibility reflected in cobblestone facades and sculptures—honoring the story Adem tells, a love not taken for granted. The final cut captures that spirit; watch it on YouTube.
Achievements
Original project link of Artist | Director's Edition is Linked Below
We recorded the "In The Eyes" (Personal Development Music)The Soul Rap Movement! – Official Music video, Publishing on November 1st 2017, Garnering the second highest performing view count an average watch time across the artist's 75 postings on the YouTube platform.
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